Usage levels are significantly lower in less-developed but highly-populated bands of Tier 4 and 5, while Tier 3 cities’ numerical advantage presumably contributes to its large share of Douyin users. TikTok is wildly popular with teenagers and younger kids. A leaked recording from July 2019 revealed that Mark Zuckerberg’s strategy was to first target markets in which TikTok has as of yet failed to gain a foothold. TikTok has announced changes to its app to better protect underage users, by limiting their public visibility and also giving users more control over who can see and comment on their videos. Apptopia report that between early August and late October 2018, TikTok sessions rose from 58 million per day to over 70 million. In the USA, people within the age group 18-24 are the biggest users, which is about 42%. With no clear monetisation strategy in place, how ByteDance approaches this in the run up to any IPO will be of great concern to industry observers and potential investors. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. This just outstrips spending in China, which at $1.4 million represents 39% of the total. The Economic Times reports that average Indian TikTok users spent an average of 38 minutes daily using the app (vs 44 minutes on Instagram, or 35 minutes on Facebook). Global Web Index stats show that TikTok penetration is seemingly at its highest in Asia, where over a third of users aged 16-64 had an account. This Video shows The Top 10 popular Countries with most Tik Tok users worldwide between 2014 and 2019. Among these was a trend towards comedy, with three of the top-10 accounts classifiable in this category. This means we’re not seeing the impact of third-party Android revenue – which would most likely account for lion’s share of Chinese TikTok revenue. It’s no doubt that Bytedance’s app has crushed it, but it’s impressive how much. As we can see from the above figures, TikTok amassed most of its downloads in 2019-2020, in turn causing a meteoric rise in monthly active users and revenue. TikTok was well on the way to global success over the course of 2018. The videos went viral, resulting in the pair (aged 20 and 17) turning themselves into the police. Is TikTok banned in Indonesia? TikTok Demographics Statistics: How Many People Use TikTok in 2021? What percentage of Americans have used or plan to use TikTok as of December 2019? Notably, however, Chinese Android users were not included in the total, so we can safely assume that ByteDance’s home country is the number one source of revenue. The first brand to embrace this form of TikTok advertising was retail brand Kroger, who ran a #TransformUrDorm challenge. Among those close comparisons for Tik Tok is Vine as Other social networking networks such as Instagram, Twitter and YouTube are sorely missing out in the encounter that Tik Tok gives. 31-35 year olds outnumber 25-30 year olds, though not by a huge distance (26.1% to 24.8%). In the US, 52% of TikTok users are on iOS – though this chimes with the market’s preference for Apple phones. Lower bands tend to contain more cities, and more people as a consequence, despite being smaller individually. In China, Douyin’s daily active user count currently stands at 400 million, as of January 2020. Brazil has been targeted by TikTok’s biggest domestic rival Kuaishou – known as Kwai in international markets. Douyin’s monthly user count of 486 million at this point is well in excess of Kuaishou’s 341 million users. By comparison, Instagram averaged 111.5 million downloads per quarter. TikTok is used by 100 million users in the US every month, and 50 million users every day. 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